How to grow your business
Looking at the common business structure, a business’s main focus is either helping the customer or helping the ownership. There is room for both, helping the customer AND helping ownership. Empirically speaking, this usually occurs when the primary focus is achieved, and the 2nd part benefits as a by-product of the end result.
You discover a way to make ice stay frozen in drinks. You form your company, decide on making more people happy with cold beverages, or maximize profit to become the king of cold! Simplistic and not necessarily mutually exclusive, but a decision in the mindset and goals of the company with forge its direction to be successful.
We use industry standard best practices to get websites noticed and ranking high in the search engines like Google, Bing and Yahoo. By ranking at the top organically, the chances of searchers clicking on the link to your website increase exponentially.
In marketing, your primary goal needs to be a major part of the focus too. If you have the greatest widget, but no one knows about it, you will not be able to achieve either goal, customer satisfaction or owner profit. The advertising spill will be benefits, problem solved by product or service, value; but the fair price may mean it is fair for owners. This is not an evil position, and does not have to be trumpeted and highlighted. Often, this view is intended for the board room only, not for public perception. Making a profit is generally understood, but for some reason often vilified. This moves marketing to the warm fuzzy, we help mankind advertising campaigns.
In truth, we at Total Online Marketing want to help your business grow. While we expect to make a fair profit, we understand that the residual benefits of you being profitable are you becoming an evangelist for our online marketing prowess, you continue to be our customer, and you make it possible for us to truly help more businesses grow.
We use industry standard best practices to get websites noticed and ranking high in the search engines like Google, Bing and Yahoo. By ranking at the top organically, the chances of searchers clicking on the link to your website increase exponentially. This action gets them to your product or service information. Compelling sales and marketing information on your site should get them to execute your call-to-action. Studies show that 40-50% of searchers will click the number 1 organic listing when the description of that listing accurately describes the product or service the searcher (or potential customer) is looking for.
In other words, if you were a roofer ranked # 1 in your service area, then 1000 potential customer searches for a roofer would result in 400-500 clicks to your website link. If 500 people visited your site looking for your product or service, how many could you turn into paying customers? Of course, depending on your industry or niche, the number of searches varies, and the results will vary. But if you want to know more about online marketing, website design, or Dallas SEO, you should call us today and let us help you grow your business.