One of the most important things an owner or manager can do to help market their business is to have an accurate and up to date business description. If you think of the 30-second elevator speech as a framework, the 5+1 business description will be a concise tool used...
How to grow your business Looking at the common business structure, a business’s main focus is either helping the customer or helping the ownership. There is room for both, helping the customer AND helping ownership. Empirically speaking, this usually occurs when the...
What are some of the ways to promote my business without running a website? I have had several people ask me if they needed a website. I’ve also had many somewhat successful local business owners do what they do without having a website. And often, these local...
You can’t have cheap, fast and good. I remember my dad telling me about some of his clients when he did painting. He worked in the more affluent part of Dallas. It seems they wanted fast, and he was fast, and they wanted good. And he was good. But they always...
