SEO is Dead

SEO is Dead ⏤ Say the people who want to sell you something less effective SEO (search engine optimization) has been a staple for online digital marketing since the inception of the search algorithm that determines what ranks where. As “techie-preneurs”...
Five + One Reasons Your Business Description Matters

Five + One Reasons Your Business Description Matters

One of the most important things an owner or manager can do to help market their business is to have an accurate and up to date business description. If you think of the 30-second elevator speech as a framework, the 5+1 business description will be a concise tool used...
Is Your Business Looking Outward?

Is Your Business Looking Outward?

How to grow your business Looking at the common business structure, a business’s main focus is either helping the customer or helping the ownership. There is room for both, helping the customer AND helping ownership. Empirically speaking, this usually occurs when the...
Do I Need a Website For My Business?

Do I Need a Website For My Business?

What are some of the ways to promote my business without running a website? I have had several people ask me if they needed a website. I’ve also had many somewhat successful local business owners do what they do without having a website. And often, these local...