At eKrum we provide various forms of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) for the dental industry. Our clients include dentists, orthodontists, oral surgeons, endodontists, periodontists, pediatric dentists, and many other specialties.
SEO/SEM can be used to increase your exposure online, thus resulting in additional callers and new patients. Many clients often ask us what we do and how we do it. We like to take the time to educate our clients because not all SEO is the same. Some SEO can actually harm your rankings and online reputation. When done properly, SEO can be one of the largest ROI’s in marketing your practice. When done incorrectly, you could be delisted by the major search engines or end up with a poor online reputation.
We recently saw this infographic and wanted to share it. It may provide more detail than most practices want to know, but for those interested it graphically displays what is and is not helpful in SEO.