I Turned Our 30-Second Online Marketing Tips into a Handy Guide for Busy Local Business Owners
Quick, Proven Marketing Wins from Derrel Allen at Total Online Marketing
As someone who built his first website before there was even a Google, I learned the hard way what it takes to get noticed online. I discovered that being found first in search results wasn’t just about pride — it was about survival and growth.
Today, I’m on a mission to help local small businesses like yours — and every business owner reading this — strengthen their online presence, be found when prospects are searching, and turn that visibility into real profit. Because when you succeed, you inspire people, create opportunities, and make a lasting impact in your community.
Your business doesn’t deserve to be hidden.
This short guide pulls together some of my best “30-second” marketing tips — quick, practical insights that come straight from years of helping small businesses grow online. Whether you’re a plumber, a dentist, a roofer, or a local attorney, these principles apply to you. They’re simple, powerful, and easy to put into action — even when you’re too busy running your business.
So, pour yourself a coffee, take a few minutes, and find one or two ideas that you can put to work this week.
Let’s get started.
- Engage Your Audience with Instagram Stories and Polls
- Stay Consistent — The Secret to Social Media Growth
- Mastering Hashtags for Maximum Reach
- Engage Back — Don’t Just Post and Ghost
- Show the Human Side of Your Business
- Collaborate with Influencers Who Fit Your Brand
- Use User-Generated Content to Build Trust
- Optimize Your Bio for Better First Impressions
- Analyze What Works — Then Do More of It
- Make Every Visual Count
- Boost Your Local SEO with This Simple Google Maps Trick